“…This includes: industry characteristics related to the typology of the organisations and the business sector (Cai and Li, 2018); external market orientation, in which the organisation emphasises the role it plays in identifying the needs and desires of consumers and creating products that satisfy them (Peris et al, 2020;Triguero et al, 2017); and the adoption of environmental systems that aim at the continuous improvement of a company's environmental performance (Brogi and Menichini, 2019;Tseng et al, 2021). Environmental regulation (Doran and Ryan, 2012); market pressures arising from society's increased environmental awareness, particularly through the realisation of how our actions cause short-, medium-and long-term impacts (Sumrin et al, 2021;Sun and Sun, 2021); and collaborative partnerships in which we highlight initiatives carried out in partnerships between several organisations and civil society (Araújo and Franco, 2021;Sanchez-Henriquez and Pavez, 2021) are all contributing elements that stimulate and promote eco-innovation. The knowledge about the facilitators of ecoinnovation adoption conducted to the proposal of the following hypotheses:…”