The aims of this special issue are to introduce managerial economists to a school of behavioral economics they may not yet have encountered by way of accounts by leading researchers of its basic tenets, methods, and applications. This overview introduces the papers by setting them in the context of the development of operant behavioral economics. Copyright © 2015 John Wiley & Sons, Ltd. It is pleasing when disciplines, whose initial development trajectories are as diverse as those of operant psychology and microeconomics, demonstrate an affinity that promotes both their interaction and their mutual benefit. The potential became obvious when behavioral psychologists began to consider and compare the ways in which micro-economists and behavioral psychologists study behavior (Hursh, 1978(Hursh, , 1980(Hursh, , 1984Lea, 1978). Around the same time, some economists were seeking an experimental analysis of their subject matter (e.g., Castro and Weingarten, 1970;Smith, 1982). The contingencies, likely to bring about a productive collaboration, were being assembled. This does not mean that the interaction is seamless or without controversy -who would want that? -but that two intellectual communities are able to learn from one another and to grow as a result.The resulting research program, operant behavioral economics, contributes positively to the objectives of both disciplines by bringing theoretical perspectives and novel methodologies to bear on each of its constituents. With some simplification, while microeconomics permits the conceptualization of behavior as the allocation of scarce resources among competing ends, operant psychology (or behavior analysis, as it is more usually known) conceives behavior in terms of the allocation of a number of responses that the individual can emit among alternative reinforcing outcomes (Staddon, 1980;Kagel et al., 1995;Foxall and Sigurdsson, 2013). The term 'operant' denotes behaviors that operate on the environment to generate consequences, which are followed by changes in the rate at which the behaviors are performed: those consequences that are followed by an increase in response rate are known as reinforcers and those followed by a reduction in rate, as punishers (Skinner, 1953). The 'three-term contingency', which provides the basic explanatory device of operant behaviorism, takes the form S D ⟶ R ⟶ S r , where a discriminative stimulus, S D , is an element of the environment in the presence of which a response, R, has been rewarded by the appearance of another environmental element, S r , which because of its 'strengthening' effect on the behavior is known as a reinforcer. When the occurrence of a response can be accurately predicted from the appearance of the discriminative stimulus, it is said to be under stimulus control, and this will be maintained as long as the response is followed from time to time by the reinforcer. (For greater detail on the subtleties of operant psychology and its philosophical implications for the explanation of behavior, see inter alia Baum, 2...