Using the updated form factors within the light-cone QCD sum rule approach, we calculate the new physics contributions to rare semileptonicB s → φµ + µ − , φτ + τ − decays from the new particles appearing in the topcolor-assisted technicolor (TC2) model. In our evaluations, we find that: (i) the branching ratio, normalized forward-backward asymmetry and lepton polarization asymmetries show highly sensitivity to charged top-pions contributions and little sensitivity to Z ′ contributions. The TC2 enhancements to the branching ratios of these decays can reach a factor of ∼ 2; (ii) the NP enhancement to the forward-backward asymmetry of the decay B s → φµ + µ − is in the range −13% to 3%, but −9% to −6% for decay B s → φτ + τ − compared to the SM predictions; (iii) the TC2 model provide an enhancement of about 12% to the longitudinal polarization asymmetry P L for decay B s → φµ + µ − , but a decrease of about 10% to the transverse polarization asymmetry P T for the decay B s → φτ + τ − .