Exclusionary inclusion? Streaming platforms and trans inclusive policies and practices: A case study of Netflix

Abstract

This article examines the incongruence within Netflix’s corporate practice: while on the one hand the streamer promotes trans inclusion along with trans talent development in Netflix’s production culture, both on and off screen, on the other hand its industrial practices and representational output demonstrate a different approach. This article argues that, while the streamer positions itself as a champion of inclusion and diversity in the television industry, Netflix is invested in transness as an economic frontier rather than in adopting anti-transphobic practices. In making this argument, this article fosters a three-pronged approach to explore the treatment of trans identities by Netflix. Firstly, the article analyses Netflix’s corporate practices in relation to promotion of its limited series, Tales of the City. Secondly, the article explores the media event of Dave Chappelle’s comedy special The Closer and the subsequent trans employee walkout. Thirdly, it performs on audit of Netflix’s website and corporate materials to highlight how Netflix has developed a response to trans inclusion in relation to the walkout. Exploring these facets through Aron Kundnani’s (2023) critique of the diversity industry, this article argues that, on a policy and corporate performativity level, Netflix’s approach to trans inclusion can be defined as transliberalist (Raha, 2015), so that its practices result in a platform catalogue that is simultaneously at best trans-affirming and at worst transphobic.