Exchanging value within individuals’ networks: Social support implications for health marketers

Haider, Ali

doi:10.1080/0267257x.2011.547075

Cited by 49 publications

(36 citation statements)

References 62 publications

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“…Hajli et al 4 One school of thought suggests that encouraging people to have active participation on online communities could help them to improve both their health and their peers' health (Freifeld et al, 2010). Empathetic response or emotional support that individuals receive in an online community persuades them to have stronger relationships within their groups (Maloney-Krichmar & Preece, 2005) as these communities provide informational and emotional support (Ali, 2011;Ballantine & Stephenson, 2011). For some participants, online communities may establish stronger social capital than family ties (Rice, 2006).…”

Section: Online Social Supportmentioning

confidence: 99%

Credibility of information in online communities

Hajli

Sims

Featherman

et al. 2014

Journal of Strategic Marketing

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Social media and Web 2.0 empower individuals to generate content online. It is important to better understand the potential added value of social media for e-health service provision. Social support and credibility of health related information generated via social media is a big challenge for online health communities. In this qualitative research, content of discussions from an online health community is analysed. Two themes are examined: online social support and credibility of online forums. Findings show accuracy and credibility of online communities -user profiles, ratings of posts and improved monitoring of content by advisors improve perceived credibility and trust in online forums and communities. Accuracy and perceived credibility of online health communities is pivotal in facilitating social relationships. While consumers are concerned about the credibility of online information, they benefit from social support and are increasingly turning to social media as a source of information and support. Organizations can benefit from better understanding consumer's use of social media, their concerns about information credibility and need for social support.

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Section: Online Social Supportmentioning

confidence: 99%

Credibility of information in online communities

Hajli

Sims

Featherman

et al. 2014

Journal of Strategic Marketing

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“…Social support is known to have a significant effect in the way people feel, interact and respond to each other and how they are treated (Ali, 2011). Behavioural science and individual psychology also suggest that social influences and personal traits are potentially important determinants of adoption of a new system (Lua et al, 2005).…”

Section: Introductionmentioning

confidence: 98%

A study on the continuance participation in on-line communities with social commerce perspective

Hajli

Shanmugam

Powell

et al. 2015

Technological Forecasting and Social Change

130

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“…As O'Reilly (1988) summarizes, the social network is the structure the social support is the function. Notionally at least, social support simply describes an individual's experience of sustenance and affirmation by virtue of their membership of a social group (Cobb, 1976;Ali, 2011), but in practice it is much more than this suggests. Hettiarachchi et al (2017) refer to the implications social support has for consumer behavior.…”

Section: Post Purchase Dissonancementioning

confidence: 99%

Impact of Social Support Resources on Post- Purchase Dissonance: Evidence from Jordan

Al-Adamat¹,

Al-Adamat²

2019

IJBSS

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This article aims to address the paucity of research into the impact of social support resourcesfamily, friends and significant otherson post-purchase emotional and cognitive dissonance amongst young consumers. For the purposes of the study, a quantitative survey was undertaken of 564 randomly selected undergraduate purchasers of smart phones at six Jordanian universities. Data analysis revealed that social support had a statistically significant impact on emotional dissonance for males in the group. It had no bearing on emotional dissonance amongst females in the survey. However, the findings indicate an influence upon levels of cognitive dissonance experienced by both males and females. Consumer cognitive dissonance appears to increase in direct proportion to levels of familial influence surrounding the purchase. This study is one of only a limited number offering empirical evidence of the effects of social support systems on post-purchase dissonance.

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Exchanging value within individuals’ networks: Social support implications for health marketers

Cited by 49 publications

References 62 publications

Credibility of information in online communities

Credibility of information in online communities

A study on the continuance participation in on-line communities with social commerce perspective

Impact of Social Support Resources on Post- Purchase Dissonance: Evidence from Jordan

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