Children's screen time (i.e., time spent using computers, televisions, mobile devices) has rapidly increased with the development of mobile technology, and this increase has become a matter of serious concern for teachers, parents, family life educators, psychologists, and other health professionals. High usage rates (more than 2 hours per day) have been associated with low-quality sleep, language acquisition difficulties, and attentional problems in young children. Results of experimental trials to limit screen time have been mixed. Interventions may be improved with guidance from a systematic theoretical framework focused directly on children's well-being. This article proposes a multifaceted goal-theoretic approach to reducing screen time through involvement in alternative activities. It is proposed that a focus on approach goals involving shared activities that are constitutive of children's well-being can naturally displace excessive screen time, enhance child development, reduce parental stress, and improve familial well-being. Parents, family life educators, psychologists, pediatricians, teachers, and policy makers are increasingly concerned about children's recreational screen time, a term that refers to time spent with digital devices (e.g., televisions,