“…While the first relates to what is alluded to as diffusion, the second relates to what is known as adoption. Dissemination and adoption were studied by many researchers like Kotler et al (2003), Zikmund & D' Amico (1993), Baker (1999), Kinnear et al (1995), Winer (2007), Tidd (2001), Cooper (2001) and Hoffman (2005) but the literature is highly fragmented and deals with only a few aspects of it. Although Roger's studies on diffusion and adoption have introduced us with four dimensions of diffusion and adoption.…”