a b s t r a c tWe introduce the notion of a (noncommutative) C * -Segal algebra as a Banach algebra (A, ∥ · ∥ A ) which is a dense ideal in a C * -algebra (C, ∥ · ∥ C ), where ∥ · ∥ A is strictly stronger than ∥ · ∥ C on A. Several basic properties are investigated and, with the aid of the theory of multiplier modules, the structure of C * -Segal algebras with order unit is determined.