Examining traditional communicative practices in Gerai, Indonesia: a nexus analysis

Jocuns, Andrew

doi:10.1080/17447143.2018.1438441

Cited by 2 publications

(1 citation statement)

References 19 publications

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“…Due to its developers'-Ron Scollon and Suzie Wong Scollon'sbackground in intercultural communication and discourse analysis, nexus analysis has previously mostly been used by scholars in applied language studies and communication studies (see, e.g., Hult, 2010;Jocuns, 2018;Tapio, 2013). While nexus analysis has also been used by some scholars in higher education contexts (see, e.g., Aarnikoivu et al, 2019;Hult, 2015;Scollon & Scollon, 2004), it has mostly been ignored by researchers studying international students (for an exception, see Gaisch, 2014).…”

Section: Introduction: What Is Nexus Analysis?mentioning

confidence: 99%

Studying international doctoral researchers: nexus analysis as a mode of inquiry

Aarnikoivu

2020

JPHE

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In this paper I argue how nexus analysis (Scollon & Scollon, 2004), as a holistic, qualitative mode of inquiry, can offer a fruitful activist research approach to study international doctoral researchers. To do this, I will introduce and explain the core concepts of nexus analysis and afterwards empirically demonstrate how nexus analysis can be done in practice by presenting a case study on international doctoral researchers in a particular nexus—at a Finnish university. The overall aim of this paper is to present nexus analysis as a viable alternative for those higher education researchers who want to study communication, interaction, and language-related challenges of international doctoral researchers from a bottom-up perspective and, in this way, potentially even challenge the existing decision-making practices.

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Section: Introduction: What Is Nexus Analysis?mentioning

confidence: 99%

Studying international doctoral researchers: nexus analysis as a mode of inquiry

Aarnikoivu

2020

JPHE

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Aroi Mai? The Multimodality of Thainess in Thai Tourism Videos

Jocuns

2020

Multimodal Communication

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This paper offers two contributions to the multimodal discourse analysis of tourism advertising videos. First it shows how Thainess has been resemiotized to be accessible to non-Thai people and second it illustrates how the mediated action can be used as a unit of analysis to analyze advertising videos. Thainess has been a national identity strategy that has evolved into numerous polysemic. In this discussion five discursive stances to Thainess are identified: Thainess as a national identity, Thainess as a form other-ness, the Thai-ification of Thai people, Thainess as popular culture, and Thainess as commodified consumption. The analysis uses an integrative framework based in mediated discourse theory, multimodal discourse analysis and social semiotics to discuss and analyze the discursive stances of Thainess that emerge in two videos from the 2015 Discover Thainess campaign. Using the mediated action as the unit of analysis the multimodal features of Thainess that emerge from these videos are analyzed. Through this analysis Thainess is shown to be resemiotized in the videos where it was once inaccessible to westerners, the Thainess represented in the videos has been resemiotized to be both accessible and authentic to western tourists.

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Examining traditional communicative practices in Gerai, Indonesia: a nexus analysis

Cited by 2 publications

References 19 publications

Studying international doctoral researchers: nexus analysis as a mode of inquiry

Studying international doctoral researchers: nexus analysis as a mode of inquiry

Aroi Mai? The Multimodality of Thainess in Thai Tourism Videos

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