2018
DOI: 10.1136/medethics-2017-104455
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Examining the use of ‘natural’ in breastfeeding promotion: ethical and practical concerns

Abstract: References to the 'natural' are common in public health messaging about breastfeeding. For example, the WHO writes that 'Breast milk is the natural first food for babies' and the U.S. Department of Health and Human Services has a breastfeeding promotion campaign called 'It's only natural', which champions breastfeeding as the natural way to feed a baby. This paper critically examines the use of 'natural' language in breastfeeding promotion by public health and medical bodies. A pragmatic concern with selling b… Show more

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Cited by 15 publications
(13 citation statements)
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“…Moreover, media sources draw boundaries between mothers based on their feeding practices: they represent breastfeeding mothers as virtuous, and those who use formula as being unprofessional dilettantes or simply bad mothers (Aronis, 2019). Furthermore, mothers who do not breastfeed are sometimes shamed and asked to return to the “natural” way to feed their children (Martucci & Barnhill, 2018), regardless of their physical ability to breastfeed (MacKay, 2021).…”
Section: Isa and Mother Blaming: What Made Me Believe My Mother Was T...mentioning
confidence: 99%
“…Moreover, media sources draw boundaries between mothers based on their feeding practices: they represent breastfeeding mothers as virtuous, and those who use formula as being unprofessional dilettantes or simply bad mothers (Aronis, 2019). Furthermore, mothers who do not breastfeed are sometimes shamed and asked to return to the “natural” way to feed their children (Martucci & Barnhill, 2018), regardless of their physical ability to breastfeed (MacKay, 2021).…”
Section: Isa and Mother Blaming: What Made Me Believe My Mother Was T...mentioning
confidence: 99%
“…Beyond the benefits to the mother-child dyad, there are economic and environmental advantages [7,8] to breastfeeding due to the cost of formula, inaccessibility of clean water [9][10][11], and the contribution to plastic waste by formula containers [12]. However, due to a host of personal, cultural, biomedical, socioeconomic and policy factors [13][14][15][16][17][18][19][20], breastfeeding is far from being a behavior which comes easy to mothers [21][22][23][24] or innate to the child [25]. For these reasons, it is critical that mothers receive the support they need to meet their feeding goals [26,27], which may involve exclusive breastfeeding or mixed feeding-all in an effort to prompt the healthiest outcomes for the mother-child dyad.…”
Section: Introductionmentioning
confidence: 99%
“…Many mothers are unable to draw on adequate breastfeeding support from family, friends, and sometimes from health professionals; and in some cases are discouraged by them from breastfeeding (13)(14)(15). Further, studies suggest mothers are often underprepared for the challenges of breastfeeding due to unrealistic messaging: Breastfeeding in the West is often promoted as being "natural," which can lead to misconceptions that it is an instinctive/easy behaviour (14,(16)(17)(18) -when in fact many women find breastfeeding challenging (14)(15)(16)(18)(19)(20). Overall, the lack of practical breastfeeding knowledge, combined with the shortage of breastfeeding support, leaves mothers vulnerable to breastfeeding challenges (14).…”
Section: Introductionmentioning
confidence: 99%