Examining The Role of Big Data Analytics and Data Availability on Sustainable Competitive Advantage and Business Performance: Mediating Role of Innovative Capabilities

Abstract

The purpose of this investigation is to examine the role of big data analytics and data availability on sustainable competitive advantage and business performance. Furthermore, the researchers also investigate the mediating role of innovative capabilities between observed variables. The current research used quantitative research design and positivism philosophy to conduct this research. The population of the study, comprised of managers working in different manufacturing companies in Pakistan, the researchers used an adopted questioner to collect data from respondents. Furthermore, a structural equational model was used to test the hypothesis of the study. The research findings indicate that there is a significant mediating influence of innovative capabilities (IC) in the relationship between big data analytics (BDA) and data availability. This mediating effect has a favourable impact on both sustainable competitive advantage (SCA) and firm performance. This highlights the crucial significance of IC in converting data-derived insights into innovative strategies, thereby contributing to improved competitiveness and the overall performance of the organization. This study is significant for manufacturing organisations and policymakers to make appropriate decisions regarding the usage of big data analytics. This study is limited to manufacturing organisations and selected variables. Future studies may use government policies as a moderator to test the model of current research.