To better understand Latina/o students' needs in a predominantly White institution of higher education with low Latina/o retention rates, semistructured interviews were completed with 30 Latina/o students. The themes that emerged through qualitative analysis of the interviews were: linguistic and financial barriers; a need for unity; availability of resources; sources of support; and educating ourselves and others about Latinas/os. Recommendations for enhancing the Latina/o student experience include activities to engage Latinas/os in the university life, bilingual support, and extending the curriculum to address Latina/o issues. Other institutions of higher education would benefit from studying local Latina/o students' needs to gain more insight into retention and graduation issues from the perspective of the students.In the summer of 2006, the first author met a group of 10 Latina/o students who were participating in a summer bridge program at the university. The bridge program offered remedial coursework to provisionally admitted undergraduates. Of that group, five Latina women failed to return for the fall semester even though they successfully completed their coursework. The second author, a graduate of the same university, observed numerous Latina/o peers who entered the institution but failed to complete their degree. These incidents raised questions about whether the needs of Latina/o students were being met by the bridge program and the university as a whole. Until the current study, the university had not 359 Ó 2012, Baywood Publishing Co., Inc.