Examining the Impact of Subjective Norms and Service Quality on the Intention to Adopt Islamic Cooperative Financing in Southern Thailand: A TPB-Based Analysis
Umar Akem,
Mohammadtahir Cheumar
Abstract:This study examines the determinants influencing the intention to adopt Islamic Cooperative Financing among SME customers in Southern Thailand, employing the Theory of Planned Behavior (TPB) as its analytical framework. The investigation focuses on the impact of subjective norms and service quality on shaping intentions. The analysis of subjective norms indicates a significant yet relatively smaller role, with a discernible but limited influence on the intention to adopt. In contrast, the study reveals a posit… Show more
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