Examining the Impact of Destination Image on Tourist Satisfaction and Loyalty at Lake Toba, Indonesia
Muhammad Arif,
Jasman Saripuddin Hasibuan,
Nadia Ika Purnama
et al.
Abstract:This study aims to test the influence of destination image on tourist loyalty satisfaction in Lake Toba, Indonesia. This study uses an explanatory research approach. The population of this study is all Domestic Tourists visiting the Lake Toba Region. Determination of the number of samples using the formula and obtained as many as 96 respondents. Primary data collection is done by questionnaire (questionnaire). The data analysis method used is Partial Least Square (PLS) based Structural Equation Modelling (SEM)… Show more
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