Abstract:This study makes examines the influence of product design cues, environment congruence, and media richness on users' cognitive and affective responses to product design. These three factors were systematically manipulated in a 2x2x2 full-factorial experiment. A sample of 181 participants was used to test the study hypotheses. This study employed a between-subject design, and participants were randomly assigned to one of the eight experimental conditions. The results from statistical analysis of covariance (ANC… Show more
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