Abstract:Only 25% of sexually active youth have ever been tested for sexually transmitted diseases (STDs). One potential strategy to increase testing is to target youth with health messages tailored to their regulatory focus. People have a dominant regulatory focus and tend to be either more concerned with the risks of unhealthy choices (prevention-focused) or the benefits of healthy choices (promotion-focused). Theoretically, when someone is targeted with a message that matches their regulatory focus, the message will… Show more
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