Over a century of laboratory research has explored the mechanisms of memory using a variety of paradigms and stimuli. In addition, many researchers have taken up Neisser's challenge to examine memory under real-world conditions, most prominently including the eyewitness identification problem. Unfortunately, these 'high road' and 'low road' perspectives rarely communicate with one another, with the eyewitness field largely adopting an approach that focusses on methodological adherence to conditions that mimic real-world situations. In the current paper we advocate for a 'middle road' approach that includes a focus on theory development, an emphasis on the interaction between field and laboratory research and the implementation of convergent approaches to investigating eyewitness identification. We argue that the field would be invigorated by such an approach, with benefits accruing to our understanding of eyewitness identification and to the development of procedures that will ultimately improve eyewitness accuracy.'Every science considers the single facts in their relation to other facts, works toward connections, towards generalities. Science means connection and nothing else. . .'Hugo Münsterberg (1899, p. 11)Hugo Münsterberg was profoundly interested in applying insights from psychology to solve practical problems, including issues related to the use of eyewitness testimony. Furthermore, as illustrated above, he clearly felt that the pursuit of generalizability and theory building were important goals of the scientific process. We agree with this sentiment, and argue that the eyewitness identification field, despite its many successes, has made less theoretical progress than it should have in understanding the psychological processes that underlie performance. We believe this lack of progress has come because the field has often neglected to incorporate insights from basic research and theory, has used an overly strict ecological validity criterion for determining the relevance of extant research for understanding eyewitness identification and has focussed on demonstrating empirical facts rather than identifying more general theoretical mechanisms (for discussion on this APPLIED COGNITIVE PSYCHOLOGY