Examining the Core Factors Influencing Sustainable IoT-Based Interactive Marketing in Smart Urban Tourism Destinations
Mohammad Nematpour,
Mohammad Ghaffari
Abstract:Smart urban tourism destinations with IoT-based devices and applications are the future of world tourism. This study identifies core factors of sustainable IoT-based interactive marketing influencing urban tourism destinations. The study adopts a systematic approach with two sides of the tourism system including supply-side and demand-side. The findings showed that factors including smart tourism ecosystems, new business approach employing multi-sided platforms, intra-organizational participative through netwo… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.