Examining Muslim Americans' Confidence in U.S. Government Institutions

Gillum, Rachel

doi:10.2139/ssrn.2135299

Cited by 2 publications

(2 citation statements)

References 61 publications

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“…However, despite its significance, there remains a gap in understanding the intricate relationship between political PR strategies and image management outcomes. According to recent statistics, only 17% of Americans trust the government to do what is right "always" or "most of the time" (Gallup, 2022). This lack of trust underscores the need for comprehensive research to explore how political PR practices contribute to image management efforts and public perceptions.…”

Section: Statement Of the Problemmentioning

confidence: 99%

Political Public Relations and Image Management

Semande

2024

JPR

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Purpose: The general objective of the study was to explore political public relations and image management. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to political public relations. Preliminary empirical review revealed crucial insights into the multifaceted nature of political communication and its influence on public perceptions and reputations. It emphasizes the significance of strategic communication in effectively managing image and reputation, highlighting the benefits of proactive strategies like media relations, crisis management, and message framing. Additionally, authenticity and transparency emerge as pivotal factors in political image management, fostering trust and credibility among constituents. Furthermore, the study stresses the importance of adapting communication strategies to evolving media landscapes and audience preferences, advocating for innovation and audience-centric approaches. Lastly, ethical and responsible communication practices are deemed essential for maintaining trust and legitimacy, emphasizing the need for honesty, transparency, and respect for diverse perspectives. Overall, by understanding the complexities of political communication dynamics and embracing ethical and audience-centric approaches, political entities can successfully navigate image management challenges and cultivate positive relationships with stakeholders. Unique Contribution to Theory, Practice and Policy: The Agenda Setting theory, Attribution theory and Social Identity theory may be used to anchor future studies on political public relations and image management. The recommendations for political actors in managing their image encompass adopting a strategic communication approach that aligns with organizational goals and values, prioritizing transparency and authenticity to build trust among constituents, establishing a crisis communication plan to address crises effectively, integrating social media strategies responsibly to engage with followers and counter negative narratives, investing in personal branding efforts to connect with voters on a personal level, and prioritizing stakeholder engagement to demonstrate responsiveness and inclusivity. These recommendations underscore the significance of strategic planning, transparent communication, crisis preparedness, social media engagement, personal branding, and stakeholder collaboration in political public relations and image management, ultimately aiming to enhance communication effectiveness and cultivate a positive public image.

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Section: Statement Of the Problemmentioning

confidence: 99%

Political Public Relations and Image Management

Semande

2024

JPR

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“…The military has the highest level of confidence among American institutions. 4 Each presidential election between 1944 and 2008 had at least a veteran on the ballot, and until the 1970s three-quarters of Congresspeople were veterans (Teigen 2017). Voters see candidates with a military background as more competent on security and defense issues, which increases the level of electoral support (Teigen 2013;McDermott and Panagopoulos 2015).…”

Section: Other Candidate Identitiesmentioning

confidence: 99%

Candidate Identity and Campaign Priming: Analyzing Voter Support for Pete Buttigieg’s Presidential Run as an Openly Gay Man

Magni,

Reynolds

2023

Political Research Quarterly

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Pete Buttigieg’s candidacy in the 2020 Democratic primaries caught fire more than most predicted. An openly gay man, Buttigieg is also a veteran and a Christian. Did voters penalize Buttigieg for being gay and in a same-sex relationship? Did his other traits offset voter negative bias? We conducted a survey with over 6000 likely voters during the primaries. We included a priming experiment that manipulated the salience of Buttigieg’s identity traits. We then asked respondents how much they liked Buttigieg and who they would support in a match-up between Buttigieg and Trump. Overall, voters penalized Buttigieg for being in a same-sex relationship. The penalty surprisingly increased when his religiosity was highlighted. In contrast, Buttigieg’s military background mitigated voter discrimination when he was presented as a veteran married to a man. This article reveals how double standards and heterosexism penalize gay candidates, and contributes to discussions on minority candidates and electability.

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Examining Muslim Americans' Confidence in U.S. Government Institutions

Cited by 2 publications

References 61 publications

Political Public Relations and Image Management

Political Public Relations and Image Management

Candidate Identity and Campaign Priming: Analyzing Voter Support for Pete Buttigieg’s Presidential Run as an Openly Gay Man

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