Examining Mobile Banking Adaptation among College Students Using Technology Acceptance Model (TAM)

Abstract

Students are becoming more engaged in technology in general and with mobile technology in particular. Banks try to get the most of that knowledge by offering new services to attract that market segment. The aim of this study is to investigate the factors that influence the adoption of mobile banking (m-banking) services by college of business students at the Public Authority for Applied Education and Training (PAAET) in Kuwait. The theoretical framework for this study is based on Technology Acceptance Model (TAM) – TAM for mobile services is used to explore the factors that influence users’ adaptation of m-banking. The model uses the number of times student uses their mobile banking application per week as the dependent variable while the usefulness of the application, the security the application provides for the user and how easy it is to use the application as independent variables. Results obtained from this research showed that the usefulness of the mobile banking application was the most important factor affecting the adaptation of the application followed by ease in using the application and the safety variable came as the least important.