“…Recent research highlights the importance of MSMEs in employment creation, poverty alleviation and economic development in both developed and developing economies (Asah, Fatoki & Rungani, 2015;Isaga, Masurel & Van Montfort, 2015;Massa, Farneti & Scappini, 2015;Yazdanfar & Öhman, 2015;Gherhes, Williams, Vorley & Vasconcelos, 2016;Jitmaneeroj, 2016;Padachi & Bhiwajee, 2016;Valaei, Rezaei & Ismail, 2017). However, the biggest challenge which some MSMEs face is being able to sustain their performance, and hence succeed and survive (Ates, Garengo, Cocca & Bititci, 2013;Lampadarios, 2016).…”