Abstract:With the current growth of the internet, there are signs of e-commerce in Malaysia growing and booming, such as Lazada, Mudah.my, Shopee, and others. Malaysians have been increasingly reliant on the internet to obtain product details and to make purchases. This motivates e-commerce entrepreneurs to devise a new strategy for increasing sales by increasing the rate of online impulse purchases among visitors to online shopping platforms. The aim of this research is to look into the connection between key-driven a… Show more
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