Examining Impact of Perceived Utility, Ease of Use, Credibility, Self efficacy and Financial Cost on Behavioral Intention to Use Mobile Banking

Abstract

For Indian banks, mobile banking is one of the brilliant opportunity to attract new customers while maintaining operational cost. Whereas, for consumers, it is a terrific platform to efficiently manage their financial transactions on the go. On the other side, Indian banks are in the stage of transforming digital to truly digital to enhance their competitive edge. The paper aimed to examine the behavioural intension of mobile banking users in Gwalior City, (Madhya Pradesh, India). Multiple regression was used to test the casual relationship between dependent and independent variables. Perceived utility, perceived ease of use, perceived credibility, and selfefficacy were found to be the factors influencing mobile users' behavioral intention to embrace mobile banking services in Gwalior City. As anticipated, the only component in this study that was found to have a negative, negligible link with the adoption of mobile banking was the financial cost.