Examining Factors Correlated with Consumer Online Shopping Behaviour

Suki, Norazah Mohd

doi:10.1007/978-3-642-41585-2_12

Cited by 1 publication

(2 citation statements)

References 17 publications

(13 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Further, Ajzen (1991) asserted that attitude influences individuals' intention to use a technology. Analogous findings showing that when individuals have a positive attitude, they tend to develop more behavioural intentions have been discovered in preceding studies (Cruz-C ardenas, 2021;Suki and Suki, 2013). Individuals are shown to be more inclined to develop a favourable attitude and purchase intention when they can rely on more credible information (Sundararaj and Rejeesh, 2021).…”

Section: Literature Reviewsupporting

confidence: 80%

“…Individuals tend to refer to the people in their surroundings to decrease their anxiety attached to using new innovations (Vahdat et al, 2021). Accessing social networks via mobile technologies is preferable as it does simplify the way things are done and brings significant beneficial to organisations and clients (Liu et al, 2021;Suki and Suki, 2013). In the context of zakat, Mastura et al (2015) avowed that referent group incline to ask support and advice from their friends to enhance their attitude towards paying zakat on saving.…”

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

Examining youths’ intention to use social media networks for understanding zakat online campaigns that use creative animation

Suki

Shokri²

2022

JIMA

View full text Add to dashboard Cite

Purpose Muslims are obliged to make a contribution to the less fortunate through zakat, which is one of the means of wealth distribution. However, very few studies have investigated the behavioural intention of users toward social media networks that use creative animation for zakat online campaigns to promote zakat awareness in developing nations. The rich content of zakat in social media networks using creative animation could attract today’s youth to engage with zakat. This research aims to examine the factors that influence youths’ intention to use social media networks for understanding zakat online campaigns that use creative animation. Design/methodology/approach Data were analysed via Analysis of Moment Structures (AMOS) version 18 to test the covariance-based structural equation modelling technique. Findings The results reveal that social influence has the greatest significant impact on youths’ intention to use social media networks for understanding zakat online campaigns that use creative animation. Officers in zakat institutions are supportive of the use of zakat campaigns that use creative animation on social media networks to enhance zakat understanding of the youth. Besides, individuals who are important to them would recommend accepting zakat online campaigns that use creative animation on social media networks to enhance their zakat understanding. Practical implications The social media networks of the zakat institutions should be designed with more creative, interactive and animated content to improve the quality of communication about the importance and benefits of contributing zakat. The content creator should use an inspiring emotional marketing strategy in their social media postings, interactive infographics and interactive videos because informational posts and emotionally positive content travel quicker than any other sort of content on social media through social sharing. Originality/value This study is unique and is noticeable as very few studies have investigated youths’ behavioural intention after viewing zakat online campaigns with creative animation on social media networks in a developing nation to promote zakat awareness. This platform has great potential to increase the engagement of working youth as zakat payers.

show abstract