Examining Cultural and Technological Change: A Study of Cultural Affordances on WeChat

Abstract

This study presents qualitative research of the interaction among WeChat, users, and Chinese culture by applying a three-dimensional notion of cultural affordances. The data is collected by conducting 10 semi-structured in-depth interviews, follow-up discussions, and observations, and is analyzed via the grounded theory approach. The study provides preliminary findings that demonstrate the roles of WeChat, users, and Chinese culture in terms of cultural and technological changes. The study also discusses the interactive patterns among three dimensions of cultural affordances and offers possible direction for further study.