2017
DOI: 10.1177/0894439317695581
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Examining Completion Rates in Web Surveys via Over 25,000 Real-World Surveys

Abstract: A survey’s completion rate is one of its most important data quality measures. There are quite a few published studies examining web survey completion rate through experimental approaches. In this study, we expand the existing literature by examining the predictors of web survey completion rate using 25,080 real-world web surveys conducted by a single online panel. Our findings are consistent with the literature on some dimensions, such as finding a negative relationship between completion rate and survey leng… Show more

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Cited by 143 publications
(115 citation statements)
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References 19 publications
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“…The SSP-2 consists of 34 items from the SP2. The advantage of the SSP-2 is that it can easily be administered within a clinical practice and the shorter survey length is associated with increased response rates, quality of responses, and survey completeness (Haunberger 2011;Liu and Wronski 2018).…”
Section: The Most Frequently Used Measures Have Been Those Within Dunmentioning
confidence: 99%
“…The SSP-2 consists of 34 items from the SP2. The advantage of the SSP-2 is that it can easily be administered within a clinical practice and the shorter survey length is associated with increased response rates, quality of responses, and survey completeness (Haunberger 2011;Liu and Wronski 2018).…”
Section: The Most Frequently Used Measures Have Been Those Within Dunmentioning
confidence: 99%
“…For this study, we use data collected from respondents over a 4-day period, from April 4 to April 7, 2020. The survey was designed to take less than 5 minutes to encourage participation and completion [20]. Our survey was open access to elicit a large number of responses in a short period of time, which would allow us to obtain rapid information on social distancing behaviors.…”
Section: Introductionmentioning
confidence: 99%
“…The low response rate of online surveys compared to that of postal surveys has been demonstrated in multiple studies (Fan & Yan, 2010;Fosnacht, Sarraf, Howe, & Peck, 2017;Roberts & Allen, 2015;Shannon & Bradshaw, 2002;Sheehan, 2001). However, a few studies (Koundinya, Klink, Deming, Meyers, & Erb, 2016;Liu & Wronski, 2017;Schonlau, Fricker, & Elliot, 2002) have reported opposite results, that is, the response rates of online surveys are significantly higher than those of paper-based surveys. In these studies, the important factors that could influence the response rate were as follows: correct email address list of all survey participants, good information dissemination to all participants, survey design and presentation that could attract participants, and, crucially, survey duration (should not be longer than 13 minutes) (Handwerk, Carson, & Blackwell, 2000).…”
Section: Methodological Considerationsmentioning
confidence: 99%