“…The portfolio perspective on interfirm alliances suggests that the benefits firms derive from their alliance portfolios can exceed the sum of the benefits obtained from each individual alliance (Hoehn‐Weiss, Karim, & Lee, ; Wassmer, ). Building on this insight, numerous studies have sought to identify alliance portfolio configurations that enhance firm performance (e.g., Bos, Faems, & Noseleit, ; Hoehn‐Weiss et al, ; Jiang, Tao, & Santoro, ; Lavie, ; Ozcan & Eisenhardt, ; Wassmer & Dussauge, ; Wassmer, Li, & Madhok, ) and related outcomes such as liquidity events (Hoehn‐Weiss & Karim, ), knowledge acquisition (Frankort, Hagedoorn, & Letterie, ), and product innovation (Wuyts & Dutta, ). While these studies contribute to understanding the consequences of portfolio configurations, little research has examined why firms decide to change the configuration of, or “reconfigure,” their alliance portfolios over time, and how they implement such decisions.…”