Examining African Millennials' Interaction With Retailing and Distribution Channels in the New Digital Age-the Realities

Chikweche, Tendai; Lappeman, James; Egan, Paul; Mohammed, Hossain

doi:10.15444/gmc2023.11.03.04

Global Fashion Management Conference

2023

DOI: 10.15444/gmc2023.11.03.04

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Examining African Millennials' Interaction With Retailing and Distribution Channels in the New Digital Age-the Realities

Tendai Chikweche¹,

James Lappeman²,

Paul Egan³

et al.

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Examining African Millennials' Interaction With Retailing and Distribution Channels in the New Digital Age-the Realities

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