Examine the Mediating Role of the Information Technology Capabilities on the Relationship Between Artificial Intelligence and Competitive Advantage During the COVID-19 Pandemic

Abstract

This research aims to delve into the mediating role of IT capabilities in the relationship between artificial intelligence and competitive advantage during the COVID-19 pandemic. The study was conducted on a sample of 224 individuals from e-commerce enterprises in Jordan. Smart PLS3 was employed to examine the information gathered to inform the research goal. The result of this study confirmed that the adoption of IT capabilities plays a mediator role between artificial intelligence and competitive advantage. The results of the study have implications for decision-makers as well as the current literature. Companies that adopted IT capabilities and artificial intelligence grasp the benefits of successfully overcoming the COVID-19 Pandemic challenges.