Examination of the effects of value creation, intellectual property and organizational creativity on artificial intelligence focused enterprises

Abstract

PurposeAritificial intelligence (AI)-focused enterprises purpose to provide value-creating and differentiated products and services using innovative technologies. For this reason, it is aimed to examine the effects of value creation, intellectual property and organizational creativity variables to make evaluations to increase the success of such enterprises.Design/methodology/approachRandom sampling method was used in the research. The population of the research consists of AI-oriented enterprises in technoparks. On the specified days, short-term visits and surveys were conducted face-to-face. Name and similar personal information was not taken in the research and participation was made on a voluntary basis. A sample size of 500 units is a sufficient size at the 0.05 significance level. SmartPLS (4.0.8.4) licensed software was used in the research.FindingsAs a result of the collected data, it has been supported by hypotheses that value creation, intellectual property and organizational creativity have positive effects so that artificial intelligence-oriented enterprises can be successful in performance criteria.Research limitations/implicationsSince the research was conducted by collecting data from artificial intelligence-oriented enterprises in technoparks in Istanbul, it would not be correct to evaluate the analysis results by making generalizations. For this reason, it is recommended that similar studies planned to be conducted in the future should contribute to the literature by developing the research model, taking into account the limited situation in the sample.Practical implicationsAccording to the results of the analysis of the effects of value creation, intellectual property and organizational creativity in artificial intelligence-oriented enterprises, in order to increase the success of such enterprises, they should offer more value to their customers, protect their technologies and increase their innovation capacity.Originality/valueValue creation, intellectual property, and organizational creativity in AI-focused enterprises are important topics in a rapidly growing industry such as AI-focused enterprises. Therefore, a research investigating these variables together offers a different perspective than previous studies.

How creativity can improve performance in high-tech firms

“…Proposed relations between these variables were confirmed in a study by Pinarbasi et al. (2024) of high-tech enterprises operating in technoparks within the Turkish province of Istanbul.…”

AI creativity

“…This consideration of the impact of AI and intellectual property has formed the basis for the work done by Pinarbasi et al (2024), wherein they have considered the impact of creativity on AI-focused firms in the technology industry of Türkiye. They have identified that, in order to gain and sustain a competitive advantage in both the local and global technology markets, these firms need to harness the organizational creativity which is associated with research and development as enhanced by AI.…”

“…This can mean unlocking the time and potential of employees to be creative and innovate whilst harnessing AI to fulfil more menial and process-heavy roles, thereby improving organizational efficiency at the same time as boosting original creativity. The main driver to implementing this, according to Pinarbasi et al (2024) is the recognition and acceptance of intellectual property, which offers protection and ringfenced returns for creativity. The combination of these elements can therefore be seen to generate considerable competitive advantage.…”