Examination of Online Purchase Intention towards Air-conditioner
Van Hieu Vu,
Thi Huong Ly Nguyen,
Thi Liem Nguyen
et al.
Abstract:Aims: E-commerce allows businesses to expand their reach and provides customers with a convenient method to shop at any time, from any location. In recent years, Vietnam's online retail sector has expanded rapidly, but the market for air conditioners has lagged behind. It is important for businesses in the air-conditioner (AC) market to identify what factors influence consumers' intention to purchase air conditioners online.
Methodology: Regression analysis was conducted from data collected from 412 end-… Show more
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