Examination Of Generations' Online Shopping Preferences During Covid-19

Abstract

Covid-19 has permanently changed the economy, trade and social life and the purchasing behaviors of consumers. Especially cohorts, socio-economic characteristics and demographic characteristics make difference in purchasing behaviors. This study analysis the effects of generations, socio-economic and demographic factors on consumers' online purchasing behavior during the Covid-19 period. As a result, it is observed that Covid-19 affected online shopping habits of all generations, however younger generations tend to prefer online shopping much more than the other generations.