Examination of driver detection of roadside traffic signs and advertisements using eye tracking

Topolšek, Darja; Areh, Igor; Cvahte, Tina

doi:10.1016/j.trf.2016.10.002

Cited by 70 publications

(33 citation statements)

References 53 publications

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“…In order to get accurate and objective data in relation to the number and duration of eye fixations to a single traffic sign, authors used sophisticated eye tracking system Tobii Pro Glasses 2. Glasses are equipped with four cameras, which locate the position of an eye pupil, and HD camera, which records area in front of the participant ( The glasses track the exact fixations of a person in real time, which shows their focus and attention, while simultaneously enabling person to freely move and function as usual [16]. Since the design of glasses is non-invasive and simple, glasses enable normal participant's behaviour thus providing more valid and relevant results.…”

Section: Instrumentsmentioning

confidence: 99%

Investigation of Traffic Signs Understanding - Eye Tracking Case Study

Babić

Tremski

2019

Teh. vjesn.

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Traffic signs as part of traffic control plan inform traffic participants about road conditions, dangers, limitations and other information needed for their safety on the road. The meaning of traffic signs is defined by their shape, colour and symbol. The quality of the symbol design, manifested in its simplicity and clarity, can influence the understanding of the traffic signs thus affecting the perception. The aim of the study is to investigate, using eye tracking system, the understanding of warning and mandatory signs based on relevant and measurable eye movements: total visit duration, visit count, average fixation duration and fixation count. It was found that the participants, in order to understand signs, tend to detain longer, more often look back and have more fixations on signs whose meaning is not understood. The results also show that more experienced drivers usually base their understanding on experience thus understanding faster and with less number of fixations as opposed to younger drivers.

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Section: Instrumentsmentioning

confidence: 99%

Investigation of Traffic Signs Understanding - Eye Tracking Case Study

Babić

Tremski

2019

Teh. vjesn.

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“…The drivers were asked to drive along the motorway about 10 minutes to get used to driving with the installed devices in the car. Normally, the required time for driver warming (to be sure about her/his normal driving skills) has been reported about 2 to 5 minutes [1,19,20]. In this study, adaptation time was considered 10 minutes to be sure that the drivers get used to additional devices, too.…”

Section: The Experiments Processmentioning

confidence: 99%

The Effect of Playing Video Advertisement Inside a Car on Driver Visual Distraction

et al. 2018

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With the development of in-car technologies and the use of portable devices such as tablets inside the car, one of the most interesting topics for different companies might be to promote advertising within the car. The most important issue with regard to advertising inside the vehicle is the safety issues and issues related to driver distraction. The NHTSA regulation, restricted in- car advertising in 2014, whereas, by increasing the use of in-vehicle devices and technologies, in 2016 showing video images in the vehicles were allowed under certain circumstances. The current research aims to assess the degree of visual distraction of driver caused by video advertisements broadcasted inside a car. The results of this study indicate that the type of advertisement has a direct impact on the visual distraction of the driver. In addition, findings indicate that in case of playing an advertisement in a simple form (accommodated by a speech), a safer situation might be expected compared to situations in which the same advertisement has been broadcasted by a musical content (with or without a speech).

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“…It was found that drivers' age is not associated with the number of roadside objects detected. Those drivers who detected more traffic signs were also more attentive to visual advertisements [5].…”

Section: Introduction and Objectivesmentioning

confidence: 99%

“…Because driver can be distracted by various elements it is important to investigate what factors influences driver attention. Among various visual distractions, objects such as advertisements that are commonly prevailing elements at the roadside, represent an important external distractor that may affect driving performance [5]. The research concerning drivers' perception of roadside elements was performed using eye tracker during ten kilometres of driving in urban area.…”

Section: Introduction and Objectivesmentioning

confidence: 99%

Research on the experimental road signs perception time and their intelligibility

2018

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Eye tracking technology is often used in road safety research. Eye tracker are used during real and simulated driving to investigate driver’s behaviour. It is also used for assessing influence of new elements, like experimental road signs or road signs from different country, on driver’s behaviour and performance. However it should be noted that, the probability that the signs will be noticed cannot be solely assessed by eye tracking data. Therefore there is a need to complete the results with additional sources of data, eg questionnaire study. In the paper results of research concerning road signs perception carried out with 33 volunteers are presented. Twelve boards with different road situations in the form of photos taken from the driver's perspective were prepared. After the exposure, the volunteer answered questions about the memorized information presented on the road signs.

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Examination of driver detection of roadside traffic signs and advertisements using eye tracking

Cited by 70 publications

References 53 publications

Investigation of Traffic Signs Understanding - Eye Tracking Case Study

Investigation of Traffic Signs Understanding - Eye Tracking Case Study

The Effect of Playing Video Advertisement Inside a Car on Driver Visual Distraction

Research on the experimental road signs perception time and their intelligibility

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