Evolving Trends in Turkish Television Series Research: A Comprehensive Bibliometric Analysis from the Web of Science Database

Abstract

Türkiye is the world's second-largest TV series exporter, after America, by exporting TV series to 146 countries. Turkish TV series reach millions of viewers in regions such as the Balkans, Middle East, Asia, Latin America, and Europe. Despite the significant role of Turkish TV series in academia and communication studies, such bibliometric investigations have been scarce. This study offers a comprehensive bibliometric analysis of research on Turkish television series within communication studies, drawing on data from the Web of Science database. This analysis encompassed 79 papers from leading journals. Using the Visualization of Similarities (VOS) viewer program, the data was processed to generate bibliographic display maps. Findings indicated that the initial article titled "Turkish TV series" appeared in 2006, with a marked increase in publications post-2020. "Popular Communication" and "Global Media and Communication" emerged as the most cited journals. The analysis also identified "Turkey", "Turkish TV series", and "television" as predominant keywords. Additionally, the United States, the United Kingdom, and Turkey were noted as the most prolific countries in publishing studies with the title "Turkish television series."