Evolving Experiences in Management Education Through a Longitudinal Qualitative Study

Abstract

This study employs longitudinal qualitative research methods to explore the dynamic learning experiences of students in a newly introduced management education program. Grounded in theoretical perspectives on time, lived experiences, and developmental trajectories, the chapter underscores the importance of capturing the fluidity of educational journeys over an extended period. An in-depth case study was conducted at USMBA University, following a cohort of five students through their first year in the Excellence Program in Management Sciences. Data were collected through semi-structured interviews at beginning and end of the academic year. Iterative qualitative coding and analysis techniques were applied to identify evolving patterns, critical incidents, and transformations in students' perspectives, skill development, and experiences. The findings reveal the complex interplay between institutional factors and personal factors shaping individual learning trajectories.