Evolutionary Web Development

Scharl, Arno; Kuljis, Jasna; Thomas, Pablo Javier; Paul, Ray J.

doi:10.1007/978-1-4471-0517-6

Cited by 61 publications

(42 citation statements)

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“…Previous research has built a foundation for analyzing the structure and content of large samples of Web-based information systems [28,29]. Textual data gathered from Web sites contain valuable information about industry trends and competitive strategies.…”

Section: Quantitative Research Methodologymentioning

confidence: 99%

Diffusion and success factors of mobile marketing

Scharl

Dickinger

Murphy

2005

Electronic Commerce Research and Applications

Self Cite

367

229

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Mobile marketing offers direct communication with consumers, anytime and anyplace. This paper reviews mobile marketing and then investigates the most successful form of mobile communication, short message services (SMS), via a quantitative content analysis of the Fortune Global 500 Web sites and qualitative interviews with European experts. The content analysis explores the diffusion of SMS technology and sheds light on mobile marketing campaigns of large multinational organizations. Combining a literature review with results from the qualitative survey leads to a conceptual model of successful SMS advertising. The paper closes with future research avenues for this emerging marke ting tool.

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Section: Quantitative Research Methodologymentioning

confidence: 99%

Diffusion and success factors of mobile marketing

Scharl

Dickinger

Murphy

2005

Electronic Commerce Research and Applications

Self Cite

367

229

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“…Result of this phase is the fulfilment of the contract. Scharl (2000) adds a fourth phase, namely after-sales, including after-sales product support, customer service, and the evaluation of the transactionÕs outcome.…”

Section: Em Transaction Phasesmentioning

confidence: 99%

“…Therefore, successful exchanges will reap greater benefits from being first movers. That makes matching a more powerful business model Gebauer (1996), Schmid and Lindemann (1998) and Scharl (2000)). Fig.…”

Section: Market Mechanismsmentioning

confidence: 99%

Electronic marketplaces: A literature review and a call for supply chain management research

Grieger¹

2003

European Journal of Operational Research

280

143

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These days, Internet-based electronic marketplaces (EMs) are getting more and more popular. They emerge in different industries, supporting the exchange of goods and services of different kinds, with and for different types of actors, and are following different architectural principles. Most observers have assumed that EM would come to dominate the e-business landscape. Once you look beyond the publicity, however, you quickly see that most EMs are struggling. The supply chain dimension of an EM is largely neglected and poorly managed, while basic logistics operation is currently hampering turnover and revenues. The Paper at hand examines, based on a critical literature review, the actual EM discussion and calls for more supply chain management research within this field.

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“…For example, a popular Austrian tourism information system automatically r emoves a skiing resort's snow report if it has not been updated for more than three days. More sophisticated approaches are implemented by adaptable and self-adapting applications [28]. They range from load balancing to customisable Web interfaces.…”

Section: Operational Challengesmentioning

confidence: 99%

“…In addition to new technologies, me thods, and tools, new business partners, competitors, legal issues, as well as hypes emerge, forcing organizations to swiftly adapt their business strategies and systems. Consequently, the operations phase of Web applications tends to focus on adaptive maintenance (in contrast to corrective mai ntenance in conventional operation) [28], and ongoing evolutionary development (in favour of operating a "finished" product). David Lowe concludes: "The evolution of Web applications is analogous to a garden changing as a natural part of its cycle of growth."…”

Section: Research Issuesmentioning

confidence: 99%