2018
DOI: 10.25160/bjbs.v6i2.97133
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Evolution of afro-descendant representation in print advertising between 2001 and 2015 and Estatuto da Igualdade Racial de 2010: A Systematic Review

Abstract: Beyond its business importance, advertising plays an important sociocultural role by serving as a vehicle for disseminating values, attitudes, stereotypes and ideologies such as racism, but there is still a lack of studies integrating publicity and racism. This exploratory study investigates the evolution of Afro-descendant representativeness in print advertising through a Systematic Review of Literature (SRL) between 2001 and 2015. In the results, a modest volume of annual research output was found, 3.7 per y… Show more

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