Evolution in city branding practices in China's Pearl River Delta since the year 2000

Lu, Haiyan; Jong, Martin de

doi:10.1016/j.cities.2019.01.026

Cited by 37 publications

(29 citation statements)

References 68 publications

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“…On the other hand, the presence of the term "policy" indicates the importance of city leaders and administrations in developing successful city marketing strategies. Although the involvement of stakeholders plays an important role in the establishment of these policies in city marketing, usually, the will to initiate the process arises from the top down in power bodies (Lu & De Jong, 2019), as the state encourages entrepreneurship (Mazzucato, 2011).…”

Section: Discussionmentioning

confidence: 99%

“…In short, it is a commercial activity that promotes and sells urban spaces with a view to attract and retain visitors, residents, and investing organizations. Within the city marketing strategies, the city is promoted as if it were a product like any other (Trueman, Klemm, & Giroud, 2004); therefore, it is advisable to apply all the strategies of the marketing mix in order to build its identity (Lu & De Jong, 2019), and consolidate its position within the urban administrative hierarchy system (D'Alessandro, Sommella, & Viganoni, 2015).…”

Section: Introductionmentioning

confidence: 99%

“…Normally, the establishment of a branding strategy for a city is driven from the top down by the members of the city administrations and governors (Lu & De Jong, 2019); however, for their proper functioning, such strategies require the involvement and collaboration of all stakeholders or interested actors (Eshuis et al, 2018;Klijn et al, 2012).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

City marketing research: a bibliometric analysis

Andrade¹,

Murcia-Zorrilla²,

Espinal³

2021

Rev.esc.adm.neg

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City marketing (CM) refers to the practice of promoting and selling cities, towns or regions to a specific target market. In recent years, the academic, political, and managerial interest in CM has grown steadily, becoming one of the fastest growing fields within the marketing and study of tourism. From this perspective, the aim of this research is to analyze the body of literature developed around CM, in order to construct indicators for scientific production. Specifically, the study made use of the bibliometrics and the database Web of Science, utilizing the terms city marketing and city branding as search terms in a non-exclusive manner. It also identifies the evolution of the scientific production, the main academic journals, the most prolific and highly cited authors, the areas of knowledge involved in the CM field, and the concepts or topics that have been most intensively studied. The results suggest that CM studies have increased since 2015, as the scientific journals that publish most research in the field have improved their Scimago Journal and Country Rank (SJR) classification; in addition, it was possible to establish that most of these articles belong to English-speaking and European countries.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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City marketing research: a bibliometric analysis

Andrade¹,

Murcia-Zorrilla²,

Espinal³

2021

Rev.esc.adm.neg

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“…On the other hand, in order to improve city image, the state has followed a predictable pathway toward “Developmental Urbanism” (Wong and Liu 2017), which promises a slum-free urban environment through its authoritarian approach to evicting rural migrants and squatters. Despite recent policies adopted by the government to accommodate rural migrants, mainstream branding practices have remained highly centralized (Lu and de Jong 2019).…”

Section: City Branding Challengesmentioning

confidence: 99%

City Branding and the Link to Urban Planning: Theories, Practices, and Challenges

Bonakdar

Audirac

2019

Journal of Planning Literature

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Through a critical reading of city branding theories and practices, this article identifies a nexus between city branding and urban planning related to master planning and placemaking. It brings attention to the challenges facing city branding including asymmetrical political processes, social inequity, tokenism, and gentrification. While city branding’s recent turn to participatory approaches unveils a rampant adoption of planning processes repackaged as master planning the place brand strategy, this stream of research and practice remains isolated and disconnected from urban planning theory and ethics. Recognizing this link, the article suggests, could help city branding address its challenges and develop its theoretical basis with more socially responsible and normative underpinnings.

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“…Various authors have identified and analysed the features of building a city brand on the example of the following cities: Singapore [1], Riga (Latvia) and Aarhus (Denmark) [2], Porto (Portugal) [3] (Fig. 1), Guangdong (China) [4], various European capitals [5], and others. Some researchers consider the concepts of 'brand' [6] and 'city brand' [7,8], analyse the creation of unique places within the concept of 'city brand' [9,10], application of philosophy and branding techniques to urban development [11], the relationship between historicity and relevance [12], the role of the visual identity of the city in the context of graphic design [13], the influence of colour on the formation of a city's brand identity [14], architectural images as a means of conveying brand identity [15], and an analysis of the factors influencing the perception of urban brand logo design [16,17].…”

Section: Introductionmentioning

confidence: 99%

Temporary identification style of urban areas

et al. 2021

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This article introduces a new concept of ‘temporary identification style of urban areas’ into design terminology and thoroughly considers the features of the term ‘city identification style’ and related concepts. Such types of identification style as the temporary style of an event and the permanent style of a place are analysed. Both of the concepts are considered on the example of the city of Kazan, as in 2017 Kazan has applied for World Design Capital (WDC) status. Different identification style elements expressed in the means of visual communication within the urban environment were systematised, such as art objects, small architectural forms, banners, signboards, flags, and unique landscaping. The city’s temporary identification style creation and implementation principles were developed. Thereby, each concept corresponds to one of the principles formulated, as follows: urban space refers to the principle of actualisation and temporary thematic renewal of the external appearance of the urban environment; urban infrastructure – to the principle of harmonising the city’s subject-spatial environment; cultural life – to the principle of public involvement in creating the urban environment image; the sphere of urban governance and social partnership – to the principle of city management and development through design; informing and information promoting is the principle of implementing design into everyday life.

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Evolution in city branding practices in China's Pearl River Delta since the year 2000

Cited by 37 publications

References 68 publications

City marketing research: a bibliometric analysis

City marketing research: a bibliometric analysis

City Branding and the Link to Urban Planning: Theories, Practices, and Challenges

Temporary identification style of urban areas

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