Evidence for the automaticity of ageism

Perdue, Charles; Gurtman, Michael B.

doi:10.1016/0022-1031(90)90035-k

Cited by 279 publications

(193 citation statements)

References 40 publications

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“…In procedures like evaluative priming and the IAT, attitudes and stereotypes toward black Americans are obtained in relation to white Americans (Fazio et al, 1995;Greenwald et al, 1998;Nosek et al, in press), toward women in relation to men (Banaji & Hardin, 1996;Blair & Banaji, 1996;Carpenter & Banaji, 2000;Rudman & Kilianski, 2000), and toward the elderly in relation to the young (Levy, 1996;Nosek et al, in press;Perdue & Gurtman, 1990). In both the IAT and priming measures, the presence of such polarities have been the norm, but with a difference.…”

Section: Design Of the Gnatmentioning

confidence: 99%

Go/No-Go Association Task

Nosek¹,

Banaji²

2001

PsycTESTS Dataset

125

193

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Theory is constrained by the quality and versatility of measurement tools. As such, the development of techniques for measurement is critical to the successful development of theory. This paper presents a technique -the Go/No-go Association Task (GNAT) -that joins a family of existing techniques for measuring implicit social cognition generally, with a focus on attitude (evaluation). To expand the measurement potential supplied by its closest cousin, the Implicit Association Test (IAT), the GNAT can be used to examine automatic social cognition toward a single target category. That is, the GNAT obtains a measure of implicit social cognition without requiring the direct involvement of complementary or contrasting objects. Also, by implementing a response deadline in the procedure, this version of the GNAT trades off response latency for sensitivity as the dependent variable measure. We illustrate the technique through a series of experiments (1-5) using simple attitude objects (bugs and fruit). In Experiment 6, the GNAT is used to investigateattitudes toward race (black and white) and gender (male and female). To explore the theoretical leverage offered by this tool, Experiment 6 puts to test a recurring question concerning automatic in-group favoritism versus out-group derogation. Results demonstrate the dual presence of both out-group derogation (e.g., negativity toward black Americans) and in-group favoritism (positivity toward white Americans), a finding that emerges because the GNAT offers the potential for separable measures of attitude toward the two groups. Through these experiments, the GNAT is shown to be an effective tool for assessing automatic preferences as well as resolving persistent questions that require measures of individual attitude objects while maintaining the advantages of response competition tasks. 625

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Section: Design Of the Gnatmentioning

confidence: 99%

Go/No-Go Association Task

Nosek¹,

Banaji²

2001

PsycTESTS Dataset

125

193

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“…Research using the implicit association test (IAT; Greenwald, McGhee, & Schwartz, 1998) has supported the general conclusions of Perdue and Gurtman (1990). This test intermixes two categorization tasks, one involving the contrast of interest (e.g., classifying a person as young vs old) and the other involving an evaluative judgment (e.g., classifying an object as pleasant or unpleasant).…”

Section: Affective Componentsmentioning

confidence: 96%

“…These investigations rely on associations between age and evaluative categories that are tapped in an indirect fashion through measures of memory and speed of classification. For example, Perdue and Gurtman (1990) found that young adults evaluated positive trait terms more quickly if preceded by the subliminal prime word ''young,'' whereas negative traits were evaluated more quickly if primed with the word ''old.'' Consistent with network theories of memory, the facilitating effect of the word old in making judgments about negative traits suggests a strong association between the two.…”

Section: Affective Componentsmentioning

confidence: 99%

Academic Press is an imprint of Elsevier

2009

Annual Reports in Medicinal Chemistry

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“…No âmbito da Psicologia Social, têm vindo a surgir diversos estudos cujo objectivo é o de reunir os traços ou atributos pessoais associados às categorias etárias, especialmente os da categoria das pessoas idosas (Brewer, Dull, & Lui, 1981;Coudin, 2002;Cuddy, Norton, & Fiske, 2005;Fernandez-Ballesteros, 1992;Hummert, 1990;Kite, Deaux, & Miele, 1991;Levy & Langer, 1994;Perdue & Gurtman, 1990;Neto, 1992;Santamarina, López de Miguel, Ugarte, & Abrisqueta, 2002;Schmidt & Boland, 1986). Os traços estereotípicos recolhidos nestes estudos têm sido frequentemente utilizados noutras investigações.…”

Section: Introductionunclassified

“…Os traços estereotípicos recolhidos nestes estudos têm sido frequentemente utilizados noutras investigações. De entre estas, destacam-se as centradas sobre o efeito da activação dos estereótipos de envelhecimento nos desempenhos das pessoas jovens e idosas em vários domínios (e.g., Bargh, Chen, & Burrows, 1996;Dijksterhuis, Aarts, Bargh, & Van Knippenberg, 2000;Levy, 1996;Perdue & Gurtman, 1990). Por exemplo, estes estudos mostraram que, quando os participantes idosos são "primados" (i.e., participam numa tarefa de primação) implicitamente com atributos estereotípicos positivos do grupo das pessoas idosas têm melhores desempenhos em vários domínios do que quando são primados com atributos estereotípicos negativos.…”

Section: Introductionunclassified

Traços estereotípicos associados a pessoas jovens e idosas em Portugal

Marques

Lima

Novo

2013

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Resumo O objectivo geral deste trabalho foi o de recolher os atributos estereotípicos do grupo das pessoas jovens e idosas em Traços estereotípicos associados a pessoas jovens e idosas em Portugal Sibila Marques Maria Luísa Lima Instituto Superior de Ciências do Trabalho e da Empresa, Portugal Rosa Novo Faculdade de Psicologia e Ciências da Educação da Universidade de Lisboa, PortugalA pesquisa foi desenvolvida no âmbito da bolsa número SFRH/BD/18195/2004 da FCT. A correspondência relativa a este artigo deverá ser enviada para: Sibila Marques.

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Evidence for the automaticity of ageism

Cited by 279 publications

References 40 publications

Go/No-Go Association Task

Go/No-Go Association Task

Academic Press is an imprint of Elsevier

Traços estereotípicos associados a pessoas jovens e idosas em Portugal

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