During crown gall tumorigenesis a specific segment of the Agrobacterium tumefaciens tumour‐inducing (Ti) plasmid, the T‐DNA, integrates into plant nuclear DNA. Similar 23‐bp direct repeats at each end of the T region signal T‐DNA borders, and T‐DNA transmission (transfer and integration) requires the right‐hand direct repeat. A chemically synthesized right border repeat in its wild‐type orientation promotes T‐DNA transmission at a low frequency; Ti plasmid sequences which normally flank the right repeat greatly stimulate the process. To identify flanking sequences required for full right border activity, we tested the activity of a border repeat surrounded by different amounts of normal flanking sequences. Efficient T‐DNA transmission required a conserved sequence (5′ TAAPuTPy‐CTGTPuT‐TGTTTGTTTG 3′) which lies to the right of the two known right border repeats. In either orientation, a synthetic oligonucleotide containing this conserved sequence greatly stimulated the activity of a right border repeat, and a deletion removing 15 bp from the right end of this sequence destroyed its stimulatory effect. Thus, wild‐type T‐DNA transmission required both the 23‐bp right border repeat and a conserved flanking sequence which we call overdrive.