Words are sometimes thought to label concepts, e.g., people have the concept ANIMAL which is labeled by the word animal. An alternative view is that words help people create conceptual categories. We address this debate by asking English speakers to list members of superordinate categories under one of three conditions: (1) when cued by a label (e.g., animals), (2) an exemplar list (e.g., dog, cat, mouse), or (3) a definition (e.g., “living creatures that roam the Earth”). We find that categories activated by labels lead to participants listing more category-typical responses, as quantified through typicality ratings, similarity in word embedding space, and accuracy in guessing category labels. This effect is stronger for some categories than others (e.g., stronger for appetizers than animals). These results support the view that words create rather than merely reflect categories, and that researchers should exercise caution when drawing parallels between conceptual categories and lexical semantics.