2018
DOI: 10.1002/pfi.21800
|View full text |Cite
|
Sign up to set email alerts
|

Evidence-Based Survey Design: The Use of Ascending or Descending Order of Likert-Type Response Options

Abstract: Survey designers should be aware of response‐order effects associated with left‐side selection bias, acquiescence bias, and satisficing. A sufficient amount of research has shown that descending‐ordered response scales generate more positive responses from respondents than ascending‐ordered scales. A simple solution to the inflated data obtained from descending‐ordered scales is to present response scales in ascending order. Otherwise, descending‐ordered scales should be used with strategies for reducing respo… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1
1

Citation Types

0
5
0

Year Published

2020
2020
2024
2024

Publication Types

Select...
8
1

Relationship

0
9

Authors

Journals

citations
Cited by 22 publications
(6 citation statements)
references
References 19 publications
0
5
0
Order By: Relevance
“…Additionally, when this research will be repeated on a larger scale, we recommend including questions about patient characteristics, such as socioeconomic, financial, educational, and occupational status, to investigate their association with the acceptability of the Smarter Health app. Finally, we have used the original (descending) order of the Likert scale including 5 points to create an interval scale, which might have influenced the results by left-side selection bias [ 18 , 19 ]. However, this is not supported by all studies investigating the order of scales used in self-administered surveys, which implies limited bias [ 20 ].…”
Section: Discussionmentioning
confidence: 99%
“…Additionally, when this research will be repeated on a larger scale, we recommend including questions about patient characteristics, such as socioeconomic, financial, educational, and occupational status, to investigate their association with the acceptability of the Smarter Health app. Finally, we have used the original (descending) order of the Likert scale including 5 points to create an interval scale, which might have influenced the results by left-side selection bias [ 18 , 19 ]. However, this is not supported by all studies investigating the order of scales used in self-administered surveys, which implies limited bias [ 20 ].…”
Section: Discussionmentioning
confidence: 99%
“…It would be worthwhile to investigate whether the data replicate outside of this exceptional situation. Finally, self-reported data are subject to common method biases such as social desirability, recall bias, or consistency motive (45). To minimize this risk, we implemented various strategies in the questionnaire, such as randomization of items and the use of disqualifying items (e.g.…”
Section: Strengths and Limitationsmentioning
confidence: 99%
“…Finally, this study did not randomise the order of administration of Social camouflaging and anxiety questionnaires across participants. Although CAT-Q questions used an ascending scale, and ASBQ used both ascending and descending scales, to reduce potential left-side selection bias or primacy effect as part of response-order effects when completing written questionnaires (Chyung, Kennedy, & Campbell, 2018), future studies can randomise the order of questionnaires to further control for response-order effects.…”
Section: Strengths Limitations and Future Directionsmentioning
confidence: 99%