SUMMARYFlatworms exhibit huge diversity in their reproductive biology, making this group an excellent model system for exploring how differences among species in reproductive ecology are reflected in the physiological and molecular details of how reproduction is achieved. In this review, I consider five key ''lifestyle choices'' (i.e., alternative evolutionary/developmental outcomes) that collectively encompass much of flatworm sexual diversity, beginning with the decisions: (i) whether to be freeliving or parasitic; (ii) whether to reproduce asexually or sexually; and (iii) whether to be gonochoristic (separate-sexed) or hermaphroditic. I then examine two further decisions involving hermaphroditism: (iv) outcrossing versus selfing and (v) the balance of investment into the male versus the female sex function (sex allocation). Collectively, these lifestyle choices set the basic rules for how reproduction occurs, but as I emphasize in the second part of the review, the reproductive biology of flatworms is also greatly impacted by the near-pervasive and powerful pressure of sexual selection, together with the related phenomena of sperm competition and sexual conflict. Exactly how this plays out, however, is strongly affected by the particular combination of reproductive strategies adopted by each species. A striking feature of flatworms . . . is the complexity and diversity of their reproductive systems.