“…Despite the hegemony of neoliberal competitiveness (elevated to a 'natural law') it is 'complex and contentious', 'vague and slippery', 'chaotic and confused', 'lacks precision' and is thus a 'far from straightforward' concept (Bristow, 2005(Bristow, , 2009(Bristow, , 2010a(Bristow, , 2011Kitson et al, 2004;Turok, 2004). Given these theoretical deficiencies Budd and Hirmis (2004) suggest it may represent a 'chimera'.…”