“Every Little Helps”: Cyber-Campaigning in the 2007 Irish General Election

Sudulich, Maria Laura; Wall, Matthew

doi:10.1080/19331680903473485

Cited by 42 publications

(29 citation statements)

References 37 publications

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“…Empirical research suggests that while this new form of communication may be equally accessible to all candidates standing in an election, those with greater resources and financial capabilities are more likely to successfully utilize these media than candidates with more limited resources (Sudulich & Wall 2010). Thus offline inequalities are reflected in the differences in parties' online strategies.…”

Section: Transformation Of Political Communicationmentioning

confidence: 99%

New Media - Opportunity for New and Small Parties? Political Communication before the Parliamentary Elections in Iceland in 2013

Guðmundsson¹

2016

irpa

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This article presents results from a survey among political candidates standing in parliamentary elections in Iceland in the spring of 2013 regarding their use of media in the election campaign. The purpose of this study was twofold; first to determine the extent to which politicians have adopted new technologies, thereby adapting their election strategies to new realities and a transformed media environment characterized by hybridization between new networked media and traditional media logic. Secondly, to examine whether in a digitalized media era, there is a difference in media use between old and new political parties. The findings suggest a process of normalization and the potential advantage for new parties, due to easier access to communication channels created by less expensive new media outlets, was by and large negated by a more complex and diverse media environment.

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Section: Transformation Of Political Communicationmentioning

confidence: 99%

New Media - Opportunity for New and Small Parties? Political Communication before the Parliamentary Elections in Iceland in 2013

Guðmundsson¹

2016

irpa

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“…Despite this reservation, there is also a strong argument in favor of the claim that the effects on election results can be ascribed to online campaigning. That is, previous studies demonstrated that even the mere online presence of organizations (Kelleher, 2009), political parties (Sudulich & Wall, 2010) and politicians (Kruikemeier, 2014) may result in positive outcomes and even predict election results (such preferential votes). It would be odd to assume that only presence in online media influences voters, and communication style (in this case in interactive style) does not.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

“…Specifically, despite strong claims about the importance of interactive communication tools (mainly in the U.S. context and most notably in Obama's successful presidential campaign), only a few (mostly experimental) studies have demonstrated that higher levels of interactivity in online political campaigning positively affect responses among potential voters (Kruikemeier, 2014;Sundar et al, 2003;Utz, 2009). It was demonstrated that owning a party Web site increased the party's chance of success in an election (Sudulich & Wall, 2010). However, as virtually all local (branches of) Dutch political parties have party Web sites, the mere presence of a Web site becomes irrelevant and the question arises whether differences in Web site content (e.g., interactivity) might explain party success as well.…”

mentioning

confidence: 99%

Return on interactivity? The characteristics and effectiveness of Web sites during the 2010 Dutch local elections

Noort

Vliegenthart

Kruikemeier³

2016

Journal of Information Technology & Politics

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This article examines the use of interactive features (i.e., discussion and participation features) on the Web sites of Dutch political parties during the 2010 local elections campaign and investigates whether a relationship exists between interactivity and election results. A manual content analysis of 2,135 party Web sites demonstrates that Web sites from national parties that compete in local elections are more interactive than those of independent local parties. Furthermore, for elections in larger municipalities, the parties' Web sites use more interactivity. Most interesting, a positive association between interactivity and election results is established when controlling for previous elections and national trends.

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“…Irish parties and candidates are now including an online component as part of their campaigning strategies, and research into the online campaigning of Irish parties points to a growing use of the medium (Sudulich & Wall, 2010) although accompanied by a marked reluctance to change 'tried and tested' content. In other words, we might expect that Irish candidates may not take full advantage of the interactivity inherent in social media and may instead continue to use social media as a form of personal press release, primarily to market unmediated campaign messages and reflect the ground campaign.…”

Section: Introductionmentioning

confidence: 98%

Political Campaigns and Social Media: A Study of #mhe13 in Ireland

Suiter

2015

Irish Political Studies

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This report documents the 2013 Meath East by-election through the lens of social media. It makes the point that social media can be used as a tool to examine political campaigns. Candidates use social media including Twitter and Facebook to market, to mobilise and to engage with their supporters and the general public. Utilising all the major party candidates' Twitter and Facebook activity during the 2013 Meath East by-election campaign, this report finds that candidates vary greatly in their use of social media but almost all place a greater emphasis on marketing and mobilising over engaging. In addition, it examines the extent to which social media can deliver a preference vote bonus, finding a significant (but small) effect.

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“Every Little Helps”: Cyber-Campaigning in the 2007 Irish General Election

Cited by 42 publications

References 37 publications

New Media - Opportunity for New and Small Parties? Political Communication before the Parliamentary Elections in Iceland in 2013

New Media - Opportunity for New and Small Parties? Political Communication before the Parliamentary Elections in Iceland in 2013

Return on interactivity? The characteristics and effectiveness of Web sites during the 2010 Dutch local elections

Political Campaigns and Social Media: A Study of #mhe13 in Ireland

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