Event Values on the Length of Waiting Time or the Waiting Time Information

Abstract

This article examines the impact of event values (restaurant or dental hospital) on the length of waiting time or waiting time Information effect. Experiment 1 (focuses on pre-process waiting) finds the effect of the length of waiting time or waiting time Information on mood states will be moderated by the event values. Experiment 2 (focuses on post-process waiting) further identified the effect of the waiting time Information on mood states will be moderated by the event values. But the effect of the length of waiting time on mood states will not be moderated by the event values. But contrary to Miller, Kahn and Luce's study, no matter in pre-process or in post-process waiting, long waiting time or uninformed waiting time will not lead to a more positive mood in the negative service.