Even Old Dogs Can Teach New Tricks: Digital Advertising Assignments That Keep Pace With Industry Change

Abstract

Digital advertising now surpasses all other forms of advertising in media spend. The fast-paced evolution of new forms of advertising can be challenging for academics to adapt for classroom use, assignments, and projects. It is essential that advertising students graduate with appropriate knowledge of these new forms. The article outlines five assignments for advertising creative development that are easily adapted to help students create relevant, interesting digital content and grasp key concepts in industry standard new media.