Evangelical radio and the rise of the electronic church, 1921–1948

Right-Wing YouTube: A Supply and Demand Perspective

“…YouTube also represents the next step in a long line of attempts by both conservatives and the far right to take advantage of emerging communications technologies. Some of the first nationally syndicated hosts of political talk radio were Pentacostal preacher Aimee McPherson, and the far-right anti-Semitic Father Coughlin (Schultze 1988). Conservatives were largely able to take over political talk radio when it revived in the early 1990s (Hofstetter et al 1999).…”

Contemporary Christian radio in the United States

“…Now, the networks offered sustaining time to representatives of mainline religions, who provided some long-running programmes, though they eventually lost interest. This left Christian radio to the conservative evangelists, who purchased airtime from individual radio stations to air pre-produced transcriptions, developing a syndication market (Schultze 1988). A new generation of broadcast evangelists, including Billy Graham and Oral Roberts, focused more on the new medium of television.…”

The radio diary of Mary Dyck, 1936–1955: The listening habits of a Kansas farm woman

“…What we soweth so shall we reap" (Dyck, 1942). Mary Dyck was not the only such listener; religious broadcasts were among the most popular throughout the country in the 1930s and 1940s, particularly in rural areas (Schultze, 1988). Among women age 50 and over, religious broadcasts were among the most preferred of daytime programs, second only to news broadcasts (Lazarsfeld, 1946).…”