“…Lord et al, 2001). Based upon previous socio-cognitive reasoning (Broemer & Diehl, 2004;Hogg, 2001;Markus et al, 1985;Markus & Wurf, 1987;van Knippenberg & Hogg, 2003), we contend that this effect is driven by the centrality of the leader prototype in subordinates' self-concept. Put abstractly, the more representative individuals feel of a certain category, the more important the underlying criteria of that category become to them as a standard for structuring and responding to the social world.…”