An attempt was made to identify undisclosed aspects and factors affecting labor productivity and the company's personnel, which make it possible to minimize losses as the main component of business activity and the expenditure of labor resources necessary for the effective operation of both the company as a whole and the person as a basic personnel cell in particular. as well as to ensure the competitiveness of personnel in modern market relations that are developing in Ukraine. In particular, it was found that the personnel of the enterprise (personnel, labor team) is the totality of employees included in its accounting staff, and labor resources are all able-bodied people who are employed in the spheres of social production and individual labor, regardless of age, as well as able-bodied the population that can participate in social work, but is engaged in training with a break from production or in the Armed Forces, in a private economy, etc. It was also determined that the category "labor potential" appeared in scientific circulation thanks to the further knowledge of labor resources in the production process.It was established that the labor potential consists of two parts: passive (unclaimed social resources) and active (means needed in the field of production). Labor potential is realized, embodied in practice in the personnel of the enterprise. It is also appropriate, in our opinion, to expand the category of personnel based on trends characterized by increased competition and the need for constant formation of strategic competitive advantages of business. In addition, it should be noted that increasingly the competitive position of the enterprise is determined by the personnel of this enterprise, which is aimed at gaining an advantage over competitors in the field of education, work results, professional and intellectual development, etc. So, first of all, it is proposed to revise the view on the use of labor resources as the main ones in the activity of a modern enterprise. This will make it possible to effectively use the available resources and create conditions for the development of leaders and Журнал «Наукові інновації та передові технології» № 10(12) 2022